Rove
Beit El Watan · New CairoPayment plans
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Units
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Amenities
What's inside the community
Shared across every unit in the project.
- Commercial Area
- Cafes Restaurants
- Walking Tracks
Overview
About Rove
What the developer says about the community.
Am:pm is a mixed-use commercial destination by Hassan Allam Properties within Swanlake Residences – New Cairo, spanning around 144,000 sqm. Conceived as a signature one-stop hub, it blends business, retail, and leisure to serve contemporary lifestyles. The project enjoys a prime, highly connected location overlooking the Suez Highway and Mohamed Naguib Axis (with access reaching El Rehab Gate 13), with direct access to Youssef El Sebai Axis from the south and quick connectivity toward Mirage Residence from the west. Am:pm features a Business Park of approximately 72,000 sqm across 4 floors, offering modern, cutting-edge office spaces tailored for a wide range of users—from multinationals and blue-chips to digital natives, local conglomerates, and co-working operators. It also includes a 43,000 sqm Retail Hub with curated eateries, artisanal cafés, and world-class restaurants along a pedestrian promenade, complemented by premium brands, entertainment, and service-led experiences throughout the day.
Highlights
What sets Rove apart
The points the developer leads with for this project.
- A mixed-use commercial destination within Swanlake Residences – New Cairo, combining business, retail, and leisure.
- A large-scale development of around 144,000 sqm, positioning it as a major destination in East Cairo.
- A Business Park of approximately 72,000 sqm across 4 floors, offering modern office spaces for diverse industries including corporates and flexible-work operators.
- A Retail Hub of about 43,000 sqm featuring curated restaurants and cafés along a pedestrian promenade, supported by local/international brands and entertainment.
- Designed to set a benchmark for cultural and social interactivity, with a focus on hosting fashion, art, and entertainment events in East Cairo.
Gallery
Project media
Developer
Valda
Who is building this community, and where it sits in the market.

- DeveloperValda
- Market areaBeit El Watan
- Project typeCommercial
- Project delivery2027
- Unit models3
