Retail — Ground

WBR I (The Waterway Branded Residences) is a fully serviced, hospitality-led residential project in New Cairo’s Choueifat neighborhood, designed to blend hotel-style convenience with everyday luxury. The concept focuses on a “fully serviced home” experience, supported by concierge and full-service staff and managed with the expertise of a leading hospitality group to deliver seamless, lifestyle-oriented services. The residences are fully finished and move-in ready, including central air conditioning, kitchen cabinets, and appliances. With only 100 units distributed across 3 floors to maximize privacy and calm, the project offers a wide range of apartment sizes starting from 45 sqm up to 345 sqm. Location is a key advantage: it provides quick access to major road networks such as 90th Street and the Ring Road and sits close to major commercial destinations. WBR I is planned as a lush green haven with interconnected pathways that encourage walking, jogging, and biking, complemented by resident-focused amenities such as a gym, a communal clubhouse, and heated indoor swimming pools—along with social spaces and kid-friendly areas that support a balanced, connected lifestyle.